The Opportunity of AI-Created Video Marketing for Hyperlocal Businesses
At a time when the marketing landscape continues to be reshaped and transformed by digital channels, 2024 is a pivotal year, particularly for hyperlocal marketing strategies. At the heart of this transformation is a tool that has long been considered both powerful and prohibitive: video marketing. But as we navigate this year, the democratization of video content creation through advanced generative AI is not just a possibility; it’s a game-changing reality.
Video marketing has been acknowledged as a key player in effective marketing strategies for years. However, the challenges of high production costs and extensive time investments have often kept this tool out of reach for many, especially local businesses. But in 2024, generative AI is flipping the script (pun intended). We will witness a significant shift in marketing strategies as AI tools democratize the creation of high-quality video content, making what was once a costly endeavor accessible and affordable.
Generative AI isn’t new to us, even though it is new. Generative AI enables brands to produce captivating copy and artwork in moments. Its impending extension to video marketing promises a significant shift for smaller companies and smaller budgets. AI-generated video will empower marketers and affiliates to produce effective, professional-grade video content with a significantly lighter lift, bringing about a newfound ease and accessibility.
This evolution in video marketing is a boon for local businesses. It’s a chance to level the playing field, allowing them to compete with national brands more effectively. We will undoubtedly see a new wave of creativity and personalization in marketing communication.
Think about the charm of homemade, low-budget commercials on local networks. In Cleveland, we have Norton Furniture, known for decades for its strange and unusual late-night commercials. If you’re a fan of the television show “Friends,” you likely remember Janice’s husband, The Mattress King, and all of his quirky commercials. These types of commercials been a staple of hyperlocal marketing, yet they pale in comparison to the polish of national campaigns. With AI-driven video creation, these local businesses will be able to make a significant impact, combining the authenticity of their local appeal with the sophistication of high-quality video content.
This democratization of video marketing won’t be without its challenges for big brands. The rise of local affiliates experimenting with video AI necessitates the creation of guidelines to ensure brand consistency and compliance across video content. It’s a delicate balance to strike - maintaining brand identity while empowering local affiliates to express their unique voice within the brand’s framework.
As we venture deeper into 2024, the integration of AI in video marketing will not just be a trend but a transformative tool that reshapes the landscape of hyperlocal marketing. It will offer an unprecedented opportunity for local businesses to elevate their marketing strategies while posing a strategic challenge for larger brands to elevate their marketing strategies while supporting their local affiliates.
The future of hyperlocal marketing is here, and it’s powered by AI. For businesses big and small, it’s a time to embrace this change, harness the power of AI-driven content, and rewrite the rules of engagement in this AI-powered digital age.